The first two pieces of a political campaign's foundation are voter identification and persuading voters. Voter identifications is all about speed while persuading voters focuses on targeting and messaging.

The third pillar of a political campaign is the get out the vote, or GOTV, phase of the campaign. This is the only phase, of the three, in a campaign that has a defined time period: usually, Election Day and two to four days leading up to it.

Think about GOTV as a…

Ben Donahower is an experienced campaign operative who has worked professionally on campaigns from borough council to president. You can connect with Ben on his blog about campaign signs.

While identifying voters is all about speed, the second pillar of political campaigns, persuading voters, is more painstaking and more targeted. If you're in a competitive district or a member of the…

Ben Donahower is an experienced campaign operative who has worked professionally on campaigns from borough council to president. You can connect with Ben on his blog about campaign signs.

Everything, and I mean everything, in a political campaign revolves around these three pillars: identifying voters, persuading voters, and getting supporters out to the vote. Would you fundraise,…

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Events this Weekend!

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